Top Picks 2026
WhatsApp is the dominant Indian customer messaging channel — 60-80% of customer conversations happen on WhatsApp before phone or email. A WhatsApp CRM bridges WhatsApp Business API with your sales pipeline so conversations don't get lost. Below are six WhatsApp CRM options used by Indian businesses in 2026.
Most popular Indian WhatsApp CRM
Wati is the most-used WhatsApp Business API platform for Indian SMBs. Starts at ~₹2,500/month for the Pro plan. Multi-agent inbox, broadcast campaigns, chatbot builder, catalog integration. Used by 8,000+ Indian businesses.
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Best for: Indian SMBs needing WhatsApp-first customer messaging
WhatsApp marketing + chatbot specialist
AiSensy is a WhatsApp marketing automation platform with strong broadcast campaigns and chatbot capabilities. Pricing from ~₹3,000/month. Good for Indian businesses doing high-volume WhatsApp broadcasts (e-commerce, edtech, real estate).
Pros
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Best for: Indian B2C businesses with high-volume WhatsApp marketing
WhatsApp commerce specialist
Interakt focuses on WhatsApp commerce — catalog browsing, in-WhatsApp checkout, payment links, abandoned cart recovery. Pricing from ~₹3,500/month. Best for D2C and e-commerce brands using WhatsApp as a sales channel.
Pros
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Best for: Indian D2C brands using WhatsApp for sales
Full CRM with WhatsApp module
Zoho CRM (₹800/user/month) with WhatsApp Business API integration (via Wati or direct Meta) gives you a real sales CRM where WhatsApp conversations create leads, populate deal stages, and trigger follow-up automation. Most powerful WhatsApp CRM for Indian sales-led businesses.
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Best for: Indian sales-led businesses where WhatsApp is one channel among many
WhatsApp team inbox + automation
Gallabox is a WhatsApp team inbox + automation product priced from ~₹2,000/month. Multi-agent inbox, smart routing, chatbot, and basic CRM pipeline. Good middle ground between pure messaging (Wati) and full CRM (Zoho).
Pros
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Best for: Indian SMBs wanting WhatsApp inbox + light CRM
Enterprise WhatsApp BSP
Gupshup is one of India's largest BSPs (Business Solution Providers) for WhatsApp Business API. Enterprise-grade WhatsApp messaging at scale — used by banks, telcos, and large e-commerce. Pricing quote-based (typically high volume).
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Best for: Indian large enterprises doing millions of WhatsApp messages/month
WhatsApp Business app is free, single-phone, single-user — for solo or very small businesses. WhatsApp Business API is paid (~₹2,000-5,000/month base + per-message charges), supports multi-agent, broadcast campaigns, CRM integration, and chatbots. For any business above 2-3 staff handling WhatsApp messages, you need the API + a CRM like Wati/AiSensy/Zoho.
Wati at ~₹2,500/month is the cheapest credible WhatsApp Business API + multi-agent inbox. Below that, you are on the free WhatsApp Business app (single-phone). Free options like the WhatsApp Business app should be replaced with paid API once you cross 3+ agents or 1,000+ messages/month.
Yes, with two setup options: (1) Zoho CRM + Meta WhatsApp direct integration, or (2) Zoho CRM + Wati/AiSensy as the WhatsApp layer. Option 2 is more common — Wati handles WhatsApp messaging UX, Zoho CRM handles sales pipeline. Conversations sync between the two. Combined cost ~₹3,300/agent/month (Zoho ₹800 + Wati ₹2,500).
Yes. WhatsApp itself supports all major Indian languages. Wati, AiSensy, Interakt have UI in English but message content can be Hindi, Tamil, Telugu, Bengali, etc. Chatbot triggers and broadcast templates can be in regional languages. Useful for Indian B2C reaching tier-2/3 city customers.
Through a BSP (Wati, AiSensy, Interakt, Gupshup): 3-7 business days for standard businesses. Includes: business verification via Meta, phone number setup, message template approval, and platform onboarding. Larger or regulated businesses (BFSI, healthcare) may take 2-4 weeks for full verification.
Set up WhatsApp Business API for India — Wati, AiSensy, or Zoho CRM + WhatsApp.