Expert Curated
Bootstrapped Indian startups don't need to pay for software in their early months. There are genuinely powerful free tiers across CRM, helpdesk, HR, accounting, and communication. Here are the best free tools — ones we'd actually recommend, not stripped-down demos.
Best Free CRM — Genuinely Unlimited
HubSpot's free CRM is genuinely unlimited — unlimited contacts, unlimited users, and useful features like deal pipelines, meeting scheduling, email sequences, and basic reporting. The best free CRM available for Indian startups.
Pros
Cons
Best for: Pre-seed to Series A startups wanting free CRM with room to grow
Best Free Customer Support Tool
Freshdesk's free Sprout plan gives unlimited agents email-based ticketing, basic automation, and knowledge base. For a startup handling 10–50 customer queries per day, it's everything you need without cost.
Pros
Cons
Best for: Startups wanting professional support ticketing for free
Best Free Payroll & Compliance Tool
Zoho Payroll's free plan handles up to 10 employees with full PF, ESI, TDS calculations, payslips, and Form 16 generation. Perfect for startups that have started hiring but haven't budgeted for HRMS yet.
Pros
Cons
Best for: Early-stage startups with up to 10 employees needing compliant payroll
Best Free Design Tool for Non-Designers
Indian startup teams design their own marketing materials, pitch decks, and social media content. Canva Free provides thousands of templates for everything from investor decks to product brochures — without needing a designer.
Pros
Cons
Best for: Small startup teams creating their own marketing and sales materials
Best Free Email & Collaboration for 14 Days
Google Workspace offers a 14-day free trial for up to 10 users. Use this to properly set up your company email on your domain, Drive, and Meet before committing. At ~₹125/user/month after trial, it's essential infrastructure worth paying for.
Pros
Cons
Best for: Startups setting up professional email for the first time
Zoho Payroll free plan handles up to 10 employees. Zoho People has a free plan for up to 5 users. Keka does not have a free tier. For very early startups (2–4 employees), Zoho Payroll free + Excel-based leave tracking is sufficient until you have a larger team.
HubSpot CRM, Freshdesk Sprout, and Zoho Payroll (up to 10 employees) are permanently free — not time-limited trials. You'll hit limits as you grow (team size, features needed), at which point upgrading becomes necessary. We recommend starting free, then upgrading when specific paid features become genuinely needed.
Growing beyond free tools? We help Indian startups build a proper IT stack for their next stage — CRM implementation, HRMS setup, and IT infrastructure from ₹10,000/month.